This Privacy Notice tells you about the types of personal data that we at Marketing Edinburgh collect, how we handle it, how we store it and how we keep it safe.
This notice also tells you about your rights in relation to your personal data.
We hope the following sections will answer any questions you have but if not, please get in touch with us.
It’s likely that we’ll need to update this Privacy Notice from time to time. We’ll notify you of any significant changes, but you’re welcome to come back and check it whenever you wish.
WHO ARE WE?
Marketing Edinburgh is the marketing agency for the city of Edinburgh. We promote Edinburgh as a world-class destination to live, work, study, visit and invest. Our contact details are:
26 Frederick Street
0131 473 3666
WHAT PERSONAL DATA DO WE PROCESS?
Marketing Edinburgh collects, stores and uses information about
– our own employees and prospective employees
– subscribers to our consumer enewsletter and daily enewsletter
– entrants to our competitions on edinburgh.org
We are fully committed to dealing with all personal data in a fair and transparent way and ensure that we have the appropriate security measures in place.
WHY DO WE PROCESS THIS PERSONAL DATA?
Marketing Edinburgh collects, stores and uses the names and email addresses of subscribers to our consumer enewsletter and daily enewsletter. This data is collected on the basis of consent outlined on the This is Edinburgh newsletter signup form.
We use this information to deliver the This is Edinburgh newsletter and/or the daily newsletter, depending on which services the data subject is subscribed to. The This is Edinburgh Monthly enewsletter includes the monthly newsletter and special editions delivered on an ad-hoc basis around special events, offers and other promotions we believe will be of value to This is Edinburgh newsletter subscribers.
WHO WE SHARE YOUR PERSONAL DATA WITH
We will only share personal data as is necessary to provide our services as detailed above. This will only be with third parties that we trust and where appropriate arrangements are in place.
The data is processed by Marketing Edinburgh staff and our marketing email suppliers Campaign Monitor and Mailchimp. Campaign Monitor is based in the USA and has data centres in Germany and Australia. Mailchimp is based in the USA and works under the Privacy Shield certification.
We will hold onto personal data until the data subject unsubscribes, and the details will be deleted completely from our system. You have a right to unsubscribe from our services at any time by using the ‘unsubscribe’ link included in every email we send, or by contacting firstname.lastname@example.org.
CUSTOM AUDIENCE PIXEL
Custom Audience Pixel, a service of Facebook Inc., is a small piece of Java script code which we have integrated into our website.
This piece of code provides a number of functions for the sending of application specific events and user defined data to Facebook. We use Custom Audience pixels in order to record information concerning the way in which visitors use our website.
This pixel records and provides Facebook with information concerning the browser setting of the user, a hashed version of the Facebook ID and the URL which is being visited. Each Facebook user thus possesses a clear and device-independent Facebook ID, whereby it is possible to address the user via more than one device on the social network Facebook and to recognise him or her, so that we can target our visitors again for advertising purposes by means of Facebook adverts.
No personal information is disclosed to EdinburghWows or Marketing Edinburgh in relation to the individual website visitors and we can only solicit website customer target groups once the target customer group has reached a critical mass in terms of numbers. Further information concerning Facebook and its private sphere settings above and beyond the details set out can be found in the Data Policy and the Terms of Service of Facebook Inc.
USE OF PERSONAL INFORMATION
You have rights in relation to your personal data and can ask Marketing Edinburgh for the following:
- To access information about the personal data Marketing Edinburgh is processing and to obtain a copy of it
- To change incorrect or incomplete data
- To erase or stop processing your data
- To stop sending you marketing messages
- To object to certain processing activities
If you would like to exercise any of these rights, or if you have any concerns about how your personal data is being processed, please contact us via the details above and we will do our best to address your concerns.
If you still believe that Marketing Edinburgh has not handled your personal data properly or has not complied with your rights, you can complain to the Information Commissioner. Contact details are available at ico.org.uk
Updated September 2019